Francina Management launches Francina Celebrities, a new division dedicated to connecting public figures with brands, agencies and projects.

With this launch, Francina Management completes its structure across six divisions: Francina Image, Francina Commercial, Francina Actors, Francina Celebrities, Francina 360 and Francina Academy.

Four Criteria for Choosing the Right Talent

Public recognition can bring visibility to a campaign, but it is not enough to determine which personality is the right fit for a brand.

Francina Celebrities works with four key criteria:

Track Record: each personality's professional background, providing context for what they represent today.

Affinity: an authentic alignment between the personality and the brand's values.

Relevance: the genuine influence of each individual within their field, community or cultural sphere, beyond reach and audience figures.

Connection: the ability to communicate that relationship to audiences in a natural and authentic way.

Over 40 Years of Experience

Since 1983, Francina Management has been discovering, developing and representing talent.

Francina Celebrities brings this experience to music, film, television, fashion, sports and entertainment.

For brands and agencies, this means access to a specialised division that approaches every collaboration through the alignment between personality, project and audience.

For enquiries and collaboration proposals: celebrities@francinamgmt.com

Francina Celebrities. Personalities that give brands a voice.